Swoosh Away Racism

First off, STOP BUYING Nike products.

I read and hear praise dumped in copious amounts on Nike, Inc. regarding their support of their god Blim (BLM). The company has pledged $40 million dollars to some nebulous concept of supporting a group of people based solely (no pun intended) upon skin color. Let’s look at what Nike says.

Systemic racism and the events that have unfolded across America over the past few weeks

Uh, Nike, if racism is systemic why is it you only noticed it in the “past few weeks“. I guess all of those “systemic” racists do a pretty good job of hiding racism from the brain trust in your boardroom, or you are just a bunch of pandering clowns parroting the leftist word salad phrase du jour.

And the bozos continue…

This additional $40 million builds upon the NIKE, Inc. family’s long history of providing support to the communities in which they operate in.

Back the f’ing truck up a few yards there Chuckles.

Nike, you produce almost all of your shoes in China and Vietnam. Near as I can tell you make ZERO PERCENT of your shoes in the US.

Here’s a thought. Why don’t you bring your production back to inner city America and create jobs for the “communities” that you so lovingly support? Oh, you say your bottom line doesn’t support paying $15 per hour to some person of a certain skin color to make $250 Jordans or $400 Adapt basketball shoes?  I can see that.  According to your 2019 financial statement, you had $39 BILLION in revenue with a gross profit of over $17 BILLION. Yup, I guess with $17 BILLION there is no way to build inner city factories and employ Americans of a certain skin color. I guess pledging 0.1% of your revenue is much easier than actually “Just Doing” something significant.  Though I haven’t done an analysis of Nike financial, I suspect that the money pledged is part of the existing marketing budget and operating expenses which means ZERO PERCENT came out of profits.

Personally I don’t believe that skin color is a qualifying factor for a job position, however Nike goes on,

We believe in a level playing field for all and leveraging the power of sport and our brands to move the world forward.

Hey, chuckle-heads, perhaps a little introspection about your executive officers.  Mark Parker CEO, Andrew Campion CFO, Elliot Hill, Hillary Kane, Monique Matheson, John Slusher, Eric Sprunk COO.  Your panel of melanin challenged individuals are the poster children for “diversity” in corporate America.  Your whole team would disappear in a backdrop of snow, if you get my meaning.  Again, I don’t believe skin color has any value in judging a person’s suitability for a job, but I’m not the “social justice warriors” that you all are pretending to be.

As Yahoos Sports praised your actions, “Nike so nailed its response...”

You can read Nike, Inc’s 2019 SEC annual report HERE

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